The National Post (among other outlets) is offering bonus content for smartphone users who have the ScanLife app.

This technology allows you to essentially take a photo of the ScanLife image with your phone, which then links to a site that offers content you can download for free.

The ScanLife image - resembling somewhat of a bar code - represents an interesting foray into augmented reality, and a way to complement traditional media with new media. While you may finish reading the newspaper at 9 a.m., its content and value resonates throughout the day when you listen to podcasts or read extra content.

I anticipate seeing more examples like these as traditional media continues to grapple with, and marry, its social side.