Monday, March 22, 2010
I bought a pair of shoes a few weeks ago, and was pleased to see how Aldo circumvented using bags.
It all hangs by a string - just loop it in the end of the box, tape the flaps for ease of carrying, and voila! 
I thought this was very smart - and whether or not intentional - sending a subtle cue that Aldo might one step ahead of its competition in terms of waste reduction. 

I bought a pair of shoes a few weeks ago, and was pleased to see how Aldo circumvented using bags.

It all hangs by a string - just loop it in the end of the box, tape the flaps for ease of carrying, and voila! 

I thought this was very smart - and whether or not intentional - sending a subtle cue that Aldo might one step ahead of its competition in terms of waste reduction. 

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