Vajazzling the Swarovski Brand

There is an alleged phenomenon going on, involving Swarovski crystals and lady parts. Jennifer Love Hewitt has become a spokesperson (unsure of how official that capacity is) - touting the benefits of decorating downtown to make yourself dazzle.

Of course, this is likely not news to anyone, but some us (case in point,) are still in shock.

This got me thinking about the relationship between this supposed phenomenon and the crystals themselves. Traditionally, I’ve seen the Swarovski brand as being a classic beauty - fashion rocks - with an air of class and prestige. Tying the rocks to an act involving landscaping the vagina could have some brand implications.

It made me think of Cristal champagne, and the response the brand’s managing director had in 2006 to a question about whether the association with rappers and hip hop culture would harm the brand. “That’s a good question,” Louis Roederer responded. “But what can we do? We can’t forbid people from buying it.”

So the question becomes: could vajazzle dazzle the Swarovski brand? Or, in reducing the crystals to a vaginal decorative, are the crystals experiencing a Cristal situation?

Seems at best to be an elephant in the room situation, if that. Let it happen, but let it be. Because so far, (and luckily,) I’ve never seen bling surfacing outside someone’s bikini bottoms.

Not yet, anyway.