Sunday, June 5, 2011
I was struck by this ad for Virgin Active a few months back. What interested me was that they didn’t go the typical gym marketing route by encouraging people to lose the post-Christmas weight. Instead, they shared a story about a woman who didn’t want to shed pounds, but rather, gain them. They called it, “How I found my Oomph.” You can imagine why this struck me in particular. I mean, it’s not like I’ve ranted about society’s treatment of thin women before. It was clever that Virgin targeted its ad at a part of society that may not normally find themselves at the gym but are all likely feeling the same things. I dare say I bet I wasn’t the only one who would commend them. 

I was struck by this ad for Virgin Active a few months back. What interested me was that they didn’t go the typical gym marketing route by encouraging people to lose the post-Christmas weight. Instead, they shared a story about a woman who didn’t want to shed pounds, but rather, gain them. They called it, “How I found my Oomph.”

You can imagine why this struck me in particular. I mean, it’s not like I’ve ranted about society’s treatment of thin women before.

It was clever that Virgin targeted its ad at a part of society that may not normally find themselves at the gym but are all likely feeling the same things. I dare say I bet I wasn’t the only one who would commend them. 

Posted at 4:13 PM 3 notes Tags: gym advertisements

Notes

  1. devonburke posted this
Made You Look followers