Street Promo: A Glimpse into a Gin-Filled Future
Yesterday a colleague and I were walking on Kings Street in Toronto, and a man carrying a crystal ball said he could read our future.
He had a thick Scottish accent and marched as we giggled and tried to figure out if he was a mad man.
He led us right to these guys:
Just our luck, that the crystal ball read free drinks in our future. We got four tickets for a taste of Hendrick’s Gin.
I’m not sure what could be more in keeping with the Made You Look theme than a circus-style street promotion. The playful characters lured us in from the sidewalk, and engaged us from first sip to a magic trick at the last drop. The gin was delicious by the way, and I’ll definitely look twice at the LCBO next time.
In a digital age, sometimes going back to the basics is just the trick. Happy to see Hendrick’s brought the whole act.
Notes
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